Read before you write a sponsorship letter.
Each year, Crosso supports numerous travel initiatives. The number of sponsorship letters is constantly increasing. In high season, we receive so many that reading alone takes a lot of our time. If you want a positive response, you need to make sure that your message does not go unnoticed. We’ve put together some good tips directly from the person who reads and answers your letters.
- The shorter the letter, the better.
I often simply don’t have enough time to read your 2,000-character message. Whenever that’s the case, I usually read the first paragraph and unless it catches my attention, I just skim through the rest, so there’s a good chance I’ll miss some really interesting and valuable information.
- Please, be specific!
I read many similar sentences: “I’ll try to write some article for Bike World”, “I have a fanpage on Facebook where I’ll post occasionally”, “I have a sports camera, I might edit something once I get back”. Before you send your letter, read it again and get rid of all words like “maybe”, “probably” and “I’ll try”. Otherwise, I’ll treat such a “commitment” as non-existent and the time you devoted to writing your letter will go to waste.
- What would I like to see then?
Something along the lines of: “In March 2025, an article about my trip will be published in Bike World”, “I run a Facebook fanpage with 5,000 followers and I publish engaging posts three times a week”,
“By April 30, 2025, I will deliver a 2-minute video of my trip. My skills as an amateur filmmaker are demonstrated by the video in the link below”.
Try to make your offer as specific as possible so that I don’t have to ask any more questions.
- Mince no words.
Write directly what you expect from us and what you offer in return. Be specific.
- Build your credibility.
If you offer photos or videos, attach samples. The model of the camera you own is no proof of skills in photography.
You say your blog is very popular – show off your stats.
You offer an article – the letter itself will be your testimony.
- Sponsorship is an agreement of mutual cooperation.
Remember that you will have to fulfill the undertaken obligations.
- The destination doesn’t matter.
A family trip to Kashubia can be equally as attractive as a trip to Tanzania.
- Never ask “what do I have to do to get sponsorship”?
There are no ready-made solutions. Your initiative is what counts.
- Get off the beaten track.
It’s not a metaphor, take it literally. No national roads. While the previous points are a universal guide for sponsorship seekers, this one is my personal deviation.
Why? Because I know from experience that such mile-eaters, “dancing with trucks”, deliver much weaker photo and video content, have fewer meetings with people and their travel stories are less interesting. Of course, there is an exception to every rule.
- You can offer more than you think.
You usually offer photos, articles, blog posts, equipment tests.
But try to think outside the box.
Perhaps you can offer your skills in exchange?
Are you a translator, graphic designer, designer, do you knit hats, have a 3D printer, are you great with social media?
If you want to, offer us something like that.
- Prepare for a possible negative response.
Or a “consolation discount”.
- Don’t wait until the last minute.
Reach out to us at least one month before your trip.
The earlier the better.
- Expeditions are not everything there is.
We cooperate with festivals, bloggers, clubs…
If you think you are doing something interesting, write to us.
And what do we offer?
Handover of equipment or a discount on purchases. We do not provide financial support.
Please direct sponsorship letters to: [email protected]